Through social media, fans have been instructed to download the LISNR app, which hosts map coordinates informing fans of where the parties will take place. Sponsored and coordinated by RocNation, Sony Music, and Beats by Dre, the listening parties will form and gather in undisclosed locations in New York, Los Angeles, Toronto, Fayetteville, Chicago, Boston, Houston, and Atlanta. The parties will start at 8:00pm EDT and will synchronize across all locations, creating a collective experience for attendees. Cole will leverage up-and-coming audio technology that delivers exclusive content to mobile devices via sound waves to create a first-of-its-kind smartphone experience, streaming the Born Sinner album in its entirety for fans in a series of nine open “listening parties”. To help preview and build anticipation for the release of his sophomore album, rapper J. New York City, New York (PRWEB) June 08, 2013
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